Get Listed with Pay-Per-Click Advertising Today!

Microsoft/Bing Advertising Statistics


Microsoft/Bing Advertising PPC Campaigns

Bing’s search engine user base has grown to 524 million unique users. According to an onfographic study published by Microsoft, these users conduct around 5 billion searches each month.

Law Firm Microsoft PPC Keyword Advertising

224 million retail searchers shopped on the Bing Network last Holiday season and spent 18-23% more than the average internet searcher.

Bing also powers Yahoo’s search, which, coupled with Bing, serves 32.6% of U.S. internet searchers.

Research by ComScore in 2015 Showed Bing’s Growing Influence in Search Results

· 22% more was spent online with Bing than on average internet searches.

· 33% of the Bing Ads audience has a household income of $100,000 or more.

· Bing captured 56 million retail searchers not reached by Google.

· Bing searchers are for the most part 35+ in age and commonly within the 55-64 age bracket.

· Bing searchers are more likely to have children, based on their age.

· Users of Bing are generally less tech savvy.

. According to ComScore Desktop Search Engine rankings, Bing got 3,685,000 searches in the U.S. in September 2015.

· 3685M / 30 = 122.8 million searches per day.

· 3685M / (30 * 24 * 60 * 60) = 1421.68 searches per second.


With a single Bing Ad buy, you can reach 162 million unique searchers using  Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners), accounting for 30% of the total search engine shares with over 9 billion searches a month. 

Get Started...

Get a Free 15 Minute Online Consultation!

To schedule an appointment please fill out our contact information form or call today at 888.253.0980 to learn more about our exclusive Law Firm PPC keyword strategies for Lawyers, or sign up online.

Subscribe to PPC Keywords Email Newsletter

Sign up for Law Firm keyword monthly marketing tips!

Contact Us

Get More Clients, Leads & Cases!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

65% of Law Firms spend most of their marketing budget online. (Source: Martindale Nolo)

Over 1/3 of potential clients start their attorney search online. (Source: iMarc)

Legal PPC Advertising For Law Firms