Get Listed with Pay-Per-Click Advertising Today!

Law Firm PPC Keyword Advertising

Microsoft/Bing Law Firm PPC Keyword Advertising


How We Help Law Firms

We provide the best converting Legal keywords, focusing on getting new clients and website traffic in your local area. Our Legal Keyword Sheets© contain thousands of variations of keywords and search terms used by real people looking for products and services in real online searches on both Google Adwords and Microsoft/Bing Advertising.

Law Firm Pay-Per-Click Advertising

If you’re looking to promote your brand quickly online, then the first place to look is PPC advertising campaigns.

PPC ads are "Pay-Per-Click" ads, which means you will only be paying for each click your consumer uses on every individual ad. 

Pay-Per-Click (PPC) advertising allows Law Firms high visibility on search engines immediately vs having to wait 3-4 months for Search Engine Optimization (SEO) campaign to kick in and be effective.

PPC Advertising gives you the control that any Law Firms advertising campaign needs and allows you to build a perfect business plan with a precise advertising spend, target demographic and profit margin.

With Bing Ads, you can calculate the cost of each visitor to your site and the cost per lead conversion.

An Introduction to Microsoft/Bing Ads


Microsoft/Bing Ads Are 33% Cheaper than Google Adwords

When it comes to PPC, the first name that comes to mind is: Google AdWords. 

Although many beginning marketers may gravitate towards Google Adwords, it  is more expensive, more competitive, and less defined. 

With its large platform, Google is like a Queen on your PPC chessboard, seemingly dominating, yet if moved incorrectly can lose your game. While Bing is similar to a Rook, Bishop, or Knight, they offer multiple strategies to dominate and carefully calculate your next move.


Focusing only on Google AdWords can be a big mistake. 

Google AdWords is actually more expensive, more competitive and less precise in many ways. 

This is where Microsoft/Bing comes in. 


A Microsoft Advertising Legal advertising  campaign can help you to reach an entirely different section of your market while avoiding direct competition with some of the bigger competitors in the field.     


Although Bing ads may be smaller, they are less competitive and on average cost 33% less than Google Ads.   

Microsoft Advertising is the exclusive search advertising platform for Yahoo, AOL, Verizon Media and LinkedIn.

This is a serious amount of web traffic to ignore!

Bing is the perfect starting point for small lean business and a very wise source of traffic for all online business.


Bing has approximately 9.6 billion searches per month.   

According to, 39% of mobile and tablet devices searches in the U. S. originated from Bing at the end of the 3rd quarter in 2018.

A good Bing ad campaign can be strategically used in conjunction with a Google Adwords campaign for better conversions.

3 Easy Steps to Your Own Law Firm's Bing Campaign

Start with Step #1, or go with a combination of steps below.

5,000 Top Legal Keywords for $1,499


A Good PPC Campaign Starts With the Right Keywords

We've selected 5,000 of the best converting Legal Keywords from our 200+ Million Legal Keyword Library.We put them together at an affordable price and made them easy to upload.

You don't have to spend thousands of dollars developing and testing keywords. We did it for you!

Get started today!

 Legal Keyword PPC Benefits

  • Keywords can be uploaded Immediately.
  • Keywords can be used for better Search Engine Optimization (SEO).
  • Keywords can be easily set for your GEO Location.
  • Keywords attract more searches > Buyers > Sellers.
  • Compete against competitors with deep pockets.
  • Pay only when someone clicks your Ad.

Get More Legal Client Leads!  

You set your monthly budget. Adding 5,000 Legal targeted keywords is like having a giant grid over your local 25-50 mile GEO location working 24/7 and day, 365 days a year!   


Get Started Now...

We Build Microsoft/Bing Legal PPC Campaigns


Get a Bing Legal Keyword Engine For You Business

If you don't have a Bing Adcenter PPC advertising campaign we can build one for you that will be live in 2-3 business days. 

Your Bing Legal PPC Engine comes with settings already done for you to maximize keyword conversions. 

PPC Settings Include:

  • Local GEO Settings (25-50 mile radius) 
  • Call Extensions in Ads
  • Site Link Extensions in Ads
  • Tracking & Conversion Settings
  • You Choose Monthly & Daily Budgets

Your Bing PPC engine will calculate how much each customer is worth and help you make very accurate projections about the best ways to spend your money.


Get Started Now...

Affordable Monthly PPC Management


Need Help Managing Your Microsoft/Bing PPC Campaign?

If you need help managing your Bing Legal PPC keyword advertising campaign we can help. We offer an affordable PPC management fee of $500 per month + 10% of your campaigns monthly spend. 

For Example, If you spend $1,000 per month on  PPC clicks we charge an additional 15% or $150. 

PPC Management Includes:

  • 10 Hours PPC Management
  • Monitoring Campaign Results
  • Tracking Conversions
  • Adding Bing Suggested Keywords
  • Adding Negative Keywords
  • CTR Reporting (Click Through Rate)  
  • CPC Reporting (Cost Per Click)  
  • CPM Reporting (Cost Per Impression)  
  • Managing Ads 

Included in PPC Management: Each month your keyword list will updated with Bing Suggested Keywords from our live 200 million legal keyword campaigns.

PPC Management Goal:  We will fine tune your PPC campaigns as close to the natural average as  possible. Results may vary based on larger population locations.

Average PPC Cost

Average CTR

Average CPA Cost

Your Bing PPC Engine uses goal tracking which lets you see which keywords are resulting in leads, sales and subscriptions.

This will help you get your ads in front of the right target audiences and increase in new leads and cases.


Get Started Now...

20+ Years PPC Legal Keyword Experience!


Experience Counts in Legal PPC Advertising!

We have over 20 years experience with online Legal Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).

Although Bing might not be as big as Google, you will be paying less while bringing many more visitors to your site.

Bing can give you a boost and start to grow your target audience at 33% less than Google Adwords. 

Get a Free 15 Minute Online Consultation!

To schedule an appointment please fill out our contact information form or call today at 888.253.0980 to learn more about our exclusive Legal lead strategies for Law Firms, or sign up online.

There is not a better Legal Keyword offer available on the Internet! 

Subscribe to our FREE PPC Keywords Email Newsletter

Free monthly PPC keyword marketing tips newsletter...

Featured Products

Contact Us

Get More Clients, Leads and Cases!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

65% of Law Firms spend most of their marketing budget online. (Source: Martindale Nolo)

Over 1/3 of potential clients start their attorney search online. (Source: iMarc)

Legal Keyword marketing