Get Personal Injury NEGATIVE KEYWORDS That Will Save You Thousands in PPC Spend!
Why Do Law Firms Need Negative PPC Keywords?
How Negative Keywords Work
Negative keywords remove searches from people that do not have any buying intent.
Negative keywords are wasted spend and will eat up your PPC campaign budget with irrelevant clicks and queries.
Negative Keywords are critically important to the success of any Google Ads or Microsoft Ads campaign.
A conflicting negative keywords can block relevant traffic that you are targeting.
Negative keywords will help filter out who views your ad.
According to Google Ads:
“A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match. For example, when you add “free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.”
Why It Matters
Instead of having your ad spend go to hundreds of low-quality searches, Negative Keywords have your budget go towards the people who actually have real buying intent.
Visitor clicks from Negative Keywords cause your ad costs to be a lot higher and also gives bad feedback data back to Google and Microsoft regarding those keywords.
If your PPC Ad campaign is paying for irrelevant clicks you are not only wasting money, your conversion numbers will not be accurate.
If you have traffic coming to your site that is quickly leaving from an ad delivery, this is a BIG RED FLAG to Google Ads and your ad costs, even for your best converting keywords is going to be higher.
Over a period of time Negative Keywords are going to save you a big amount of money on your clicks.
Negative Keywords will decrease your cost per conversion, increase your return on investment (ROI), because you are getting really clean clicks from relevant people.
Showing your ad to someone whose search intent has nothing to do with your law firm's ad will lead to either a wasted impression or a wasted click, which ends in lost money.
The Positives "+" in Negative Keywords
Negative Keywords used properly can save you a lot of ad spend money.
Negative keywords help drive relevant traffic to your landing page.
Negative Keywords will insure that your ads are only being shown for relevant searches.
With Negative Keywords, you select which keywords you want to prevent your ads from showing up.
The key to a highly targeted campaign is choosing what keywords NOT to target.
How Negative Keywords Save You Ad Spend
Negative Keywords will prevent your ads from being shown to people searching for information related to those specific search terms irrelevant that your law firm is targeting.
A good Negative keyword list will help exclude irrelevant searches and terms from your Google Ads campaigns By filtering out irrelevant searches and people just searching for information, you will achieve better targeting, increase your conversion rate, and obtain a higher ROI for your law firm.
Without a good personal injury negative keyword list your law firm could be wasting as much as 76% of it budget on the wrong targeted keywords.
Advantages of Negative Keywords in Google Ads
Besides optimizing your ad spend, there are numerous benefits of utilizing negative keywords:
Improve Your Click-Through-Rate
(CTR): Since you’ll prevent your ads from showing up to uninterested people, the percentage of people who click on your ad will increase. This has wide-ranging benefits, from improving your Quality Score to the number of conversions you achieve on your landing pages.
Refine Your Ad Groups
Excluding irrelevant keywords will cause your ad groups to become more focused. Smaller ad groups help you craft more specific messages that speak to each audience or segment that you’re targeting.
Reinforce Your Traffic
Adding cross-negative keywords reinforces traffic going to longer-tail exact match keywords. Orbital Ads’ Keyword Traffic Driver for example, helps take the guesswork and workload out of negative keywords by prioritizing cross-negative keywords, finding and blacklisting duplicate keywords, improving the health of your Google Search campaigns.
How Will I Save Money With Negative Keywords?
Stop Paying For Irrelevant PPC Clicks
Negative keywords will save you money by blocking clicks that are irrelevant where people have no buying intent.
Showing your ad to someone whose search intent has nothing to do with your law firm's ad will is a wasted click. An irrelevant click is a wasted click and a waste of your campaign budget.
Over a period of time, Negative Keywords are going to save you a large amount of money on your clicks by decreasing your cost per conversion.
Negative Keywords will increase your return on investment (ROI) because you are getting really clean clicks from relevant people.
Negative Keywords will allow your campaign budget to go to clicks for keywords that will bring in more leads and cases.
Having too many clicks that do not convert in a PPC campaign will eventually wind up costing you more in wasted ad spend.
How Many Negative Keywords Can You Have?
You can add up to 5,000 Negative Keywords per list and you can create up to 20 negative keyword lists in your Google Ads account.
You can have 5,000 Negative Keywords at the campaign level and 5,000 at the ad group level.
Once you create a Negative Keyword list, you can apply the list to multiple ad campaigns at once.
A good Negative keyword list will be one of the deciding factors if your Google Ads campaign will succeed or fail.
What's Unique About Our Negative Keywords List?
How We Made Our Negative Keyword List
Our PPC Negative Keyword list has been created from our live PPC campaigns, managed campaigns, several million in ad spend and more than 20 years in Legal PPC marketing.
Our Negative Keyword list has been compiled from live PPC campaigns, keyword search reports actual searches, and suggested keywords from Google and Microsoft Ads.
With recent changes in Google and Microsoft Ads regarding "Exact Match Variants" and "Phrase Match Variants", having an effective Negative Keyword list is even more crucial than ever to the success of any PPC campaign.
Negative Keywords Compiled From:
- Actual Clicked PPC Keywords
- Live Keyword Search Reports
- Live Google Ads Campaigns
- Live Microsoft Ads Campaigns
- Google Keyword Planner
- Microsoft Keyword Planner
- Google Suggested Keywords
- Microsoft Suggested Keywords
- Visitor keyword Searches
Our Guarantee
We guarantee that you will not find another live Negative Keyword list for personal injury law firms anywhere. If your law firm is advertising on Google Ads and/or Microsoft Ads, This Negative Keyword list is a must have and will save you tens of thousands of dollars in lost advertising spend.
20+ Years PPC Legal Keyword Experience!
Experience Counts in Legal PPC Advertising!
We have over 20+ years' experience with online Legal Pay-Per-Click (PPC) advertising.
How PPC Advertising Works For Law Firms
If you’re looking to promote your law firm quickly online, then the first place to look is PPC advertising campaigns. PPC ads are "Pay-Per-Click" ads, which means you will only be paying when someone clicks on your ad.
PPC advertising allows Law Firms high visibility on search engines immediately vs having to wait 3-4 months for Search Engine Optimization (SEO) campaign to kick in and be effective.
PPC Advertising gives Law Firms control over their advertising spend, target demographic and profit margin.
With PPC Ads, you can calculate the cost of each visitor to your site and the cost per lead conversion.
Get a Free 15 Minute Online Consultation!
To schedule an appointment please fill out our contact information form or call today at 888.253.0980 to learn more about our Negative Keyword strategies for Law Firms.
The Legal industry has the highest average Cost Per Actions: $135.17 (Search Engine Land)