Personal Injury NEGATIVE KEYWORDS Will Save You Thousands in PPC Spend on Google Ads!
Save $$ With Personal Injury Negative PPC Keywords
Here's How It Works!
We have been marketing in the Google Ads and Microsoft Ads PPC space for personal injury law firms for more than 20 years. During this time we have developed a valuable Negative Keyword list that will immediately start saving you thousands of ad spend.
Pay-Per-Click (PPC) advertising has changed a lot in the last 12 months. Both Google Ads and Microsoft Ads have switched their "Exact Match" and "Phrase Match" keywords to include "Variants" of your targeted keywords.
This means that Google's machine learning algorithms will decide for you if the keywords it chooses to show your ads for are a close match to your targeted keywords.
Negative Keywords will prevent your ads from being shown to people searching for information related to those specific search terms that are irrelevant to your law firm's targeted keywords.
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
- John Wanamaker (1838-1922) American Merchant merchant and founder of one of the first department stores.
How This Negative Keyword List Was Compiled and Tested
Our PPC Negative Keyword list has been created from our live Personal Injury PPC campaigns, managed campaigns, several million in ad spend and more than 20 years in Legal PPC marketing experience.
With recent changes in Google and Microsoft Ads regarding "Exact Match Variants" and "Phrase Match Variants", having an effective Negative Keyword list is even more crucial than ever to the success of any PPC campaign.
Negative Keywords Compiled From 20+ Years:
- Real Clicked PPC Keywords
- Live Keyword Search Reports
- Live Google Ads Campaigns
- Live Microsoft Ads Campaigns
- Google Keyword Planner
- Microsoft Keyword Planner
- Actual Google Suggested Keywords
- Actual Microsoft Suggested Keywords
- Actual Visitor Keyword Searches
Our Guarantee!
We guarantee that you will not find another live Negative Keyword list for personal injury law firms anywhere.
If your law firm is advertising on Google Ads and/or Microsoft Ads, This Negative Keyword list takes 15 minutes to install and is a must have that will save you tens of thousands of dollars in lost advertising spend.
Immediate Benefits to Your Google PPC Ad Campaigns
Negative Keywords will prevent your ads from being shown to people searching for information related to those specific search terms that are irrelevant to your law firm's targeted keywords.
Without a good personal injury negative keyword list your law firm could be wasting as much as 76% of it budget on the wrong targeted keywords.
Negative Keywords Will Stop Wasted Ad Spend
Negative Keywords will prevent your ads from being shown to people searching for information related to those specific search terms that are irrelevant to your law firm's targeted keywords.
A good Negative Keyword list will help exclude irrelevant searches and terms from your Google Ads campaigns by blocking out irrelevant searches from people that are just searching for information.
We offer a 4800 Negative Keyword list for personal injury law firms that can be used with Google Ads and Microsoft Ads. It takes 15 minutes to install and will save you thousands of dollars in wasted ad spend. This list is from more than 20 years of real PPC searched keywords, Google and Microsoft suggested keywords, and
you will achieve better targeting, increase your conversion rate, and obtain a higher ROI for your law firm.
Without a good personal injury negative keyword list your law firm could be wasting as much as 76% of it budget on the wrong targeted keywords.
What's Included When You Purchase Our Negative Keyword List?
Negative keywords remove searches from people that do not have any buying intent.
- A List of more than 4800 "live" Personal Injury Negative Keywords
- Easy Step-by Step Instructions on how to install in 15 minutes
- 3 Sample Response Ads for Personal Injury Law Firms that will give you over 40,000 ad combinations
- A PPC Campaign set-up configuration and strategy that will guarantee that get quality clicks
- A PPC Campaign Day/Week/Monthly Checklist
- A PPC Campaign Watch List
- Negative Keyword Strategies
Why Do Law Firms Need Negative PPC Keywords?
Negative keywords remove searches from people that do not have any buying intent.
Negative keywords are wasted spend and will eat up your PPC campaign budget with irrelevant clicks and queries.
Negative Keywords are critically important to the success of any Google Ads or Microsoft Ads campaign.
A conflicting negative keywords can block relevant traffic that you are targeting.
Negative keywords will help filter out who views your ad.
According to Google Ads:
“A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match. For example, when you add “free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.”
Why It Matters
Advantages of Negative Keywords in Google Ads
Besides optimizing your ad spend, there are numerous benefits of utilizing negative keywords:
Improve Your Click-Through-Rate
(CTR): Since you’ll prevent your ads from showing up to uninterested people, the percentage of people who click on your ad will increase. This has wide-ranging benefits, from improving your Quality Score to the number of conversions you achieve on your landing pages.
Refine Your Ad Groups
Excluding irrelevant keywords will cause your ad groups to become more focused. Smaller ad groups help you craft more specific messages that speak to each audience or segment that you’re targeting.
Reinforce Your Traffic
Adding cross-negative keywords reinforces traffic going to longer-tail exact match keywords. Orbital Ads’ Keyword Traffic Driver for example, helps take the guesswork and workload out of negative keywords by prioritizing cross-negative keywords, finding and blacklisting duplicate keywords, improving the health of your Google Search campaigns.
How Will I Save Money With Negative Keywords?
Stop Paying For Irrelevant PPC Clicks
Negative keywords will save you money by blocking clicks that are irrelevant where people have no buying intent.
Showing your ad to someone whose search intent has nothing to do with your law firm's ad will is a wasted click. An irrelevant click is a wasted click and a waste of your campaign budget.
Over a period of time, Negative Keywords are going to save you a large amount of money on your clicks by decreasing your cost per conversion.
Negative Keywords will increase your return on investment (ROI) because you are getting really clean clicks from relevant people.
Negative Keywords will allow your campaign budget to go to clicks for keywords that will bring in more leads and cases.
Having too many clicks that do not convert in a PPC campaign will eventually wind up costing you more in wasted ad spend.
How Many Negative Keywords Can You Have?
You can add up to 5,000 Negative Keywords per list and you can create up to 20 negative keyword lists in your Google Ads account.
You can have 5,000 Negative Keywords at the campaign level and 5,000 at the ad group level.
Once you create a Negative Keyword list, you can apply the list to multiple ad campaigns at once.
A good Negative keyword list will be one of the deciding factors if your Google Ads campaign will succeed or fail.
What's Unique About Our Negative Keywords List?
Why it Matters
Instead of having your ad spend go to hundreds of low-quality searches, Negative Keywords have your budget go towards the people who actually have real buying intent.
Visitor clicks from Negative Keywords cause your ad costs to be a lot higher and also gives bad feedback data back to Google and Microsoft regarding those keywords.
If your PPC Ad campaign is paying for irrelevant clicks you are not only wasting money, your conversion numbers will not be accurate.
If you have traffic coming to your site that is quickly leaving from an ad delivery, this is a BIG RED FLAG to Google Ads and your ad costs, even for your best converting keywords is going to be higher.
Over a period of time Negative Keywords are going to save you a big amount of money on your clicks.
Negative Keywords will decrease your cost per conversion, increase your return on investment (ROI), because you are getting really clean clicks from relevant people.
Showing your ad to someone whose search intent has nothing to do with your law firm's ad will lead to either a wasted impression or a wasted click, which ends in lost money.
Negative Keywords used properly can save you a lot of ad spend money.
Negative keywords help drive relevant traffic to your landing page.
Negative Keywords will insure that your ads are only being shown for relevant searches. With Negative Keywords, you select which keywords you want to prevent your ads from showing up.
The key to a highly targeted campaign is choosing what keywords NOT to target.
20+ Years PPC Legal Keyword Experience!
Experience Counts in Legal PPC Advertising!
We have over 22+ years' experience with online Legal Pay-Per-Click (PPC) advertising.
How PPC Advertising Works For Law Firms
If you’re looking to promote your law firm quickly online, then the first place to look is PPC advertising campaigns. PPC ads are "Pay-Per-Click" ads, which means you will only be paying when someone clicks on your ad.
PPC advertising allows Law Firms high visibility on search engines immediately vs having to wait 3-4 months for Search Engine Optimization (SEO) campaign to kick in and be effective.
PPC Advertising gives Law Firms control over their advertising spend, target demographic and profit margin.
With PPC Ads, you can calculate the cost of each visitor to your site and the cost per lead conversion.
Get a Free 15 Minute Online Consultation!
To schedule an appointment please fill out our contact information form or call today at 888.253.0980 to learn more about our Negative Keyword strategies for Law Firms.
The Legal industry has the highest average Cost Per Actions: $135.17 (Search Engine Land)