Content Marketing for Law Firms
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About Us
Why Law Firms Trust Legal Help Centers
25+ Years of Proven Legal Marketing Expertise
Legal Help Centers has been a behind-the-scenes marketing partner for some of the nation’s most successful law firms in personal injury, mass tort, and asbestos litigation. With over 25 years of experience in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, we’ve witnessed—and adapted to—the full evolution of digital legal marketing.
From the early days of AltaVista, Lycos, and AskJeeves, to today’s AI-driven search engines, one truth has remained:
✅ High-quality content is still the most powerful ranking factor.
Our team has led national legal campaigns, invested millions in advertising, and built an unmatched database of keywords. Through decades of testing and refinement, we’ve learned exactly what drives real-world results for law firms online.
We are currently seeking law firm partners who are ready to transition their websites to AI SEO Optimized content pages, tailored to their specific areas of law and local markets. If you're ready to attract more high-quality leads and future-proof your digital presence, we're ready to help.
What Makes Us Different?
✅ We Are Keyword Collectors
We’ve built a proprietary legal keyword database covering:
- 60+ areas of law
- High-converting search terms pulled from live campaigns
- Keywords harvested from organic SEO, PPC, server logs, live chats, and call data
✅ AI-Generated SEO Optimized Pages
Our content pages are:
- Built to target geographic-specific and practice-specific searches
- Optimized using real-time AI tools to stay ahead of Google updates
- Designed to rank organically, reducing your reliance on costly PPC ads
Why Our Clients Succeed
Legal Help Centers delivers measurable results by combining historic knowledge with cutting-edge innovation.
📈 Proven ROI in Competitive Markets:
- We specialize in personal injury, vehicle accidents, criminal law, business law, and more
- Our strategies work across Google and Microsoft Bing
- We’ve developed content and PPC systems that drive traffic, leads, and conversions
🧠 Experienced in Algorithm Evolution:
- We adapt SEO strategies to search intent shifts and algorithm changes
- Our AI content is scalable, cost-effective, and legally accurate
🤝 A Partner You Can Trust:
- We believe in clear, straightforward solutions with no gimmicks
- We are committed to helping attorneys dominate search rankings
- We work with both small firms and multi-location practices
Let’s Build Your Digital Presence
Whether you're just getting started or looking to overhaul your digital strategy, Legal Help Centers has the tools, data, and experience to make it happen.
📞 Call us today at 888.253.0980 to see how we can turn your law firm’s online presence into your most powerful client-generation tool.
Keyword Marketing Statistics
6 Crucial Keyword Stats Every Attorney Should Know for Effective Online Marketing:
1. High Cost Per Click (CPC):
The legal industry faces some of the highest CPCs in online advertising. Attorneys may spend upwards of $100 to more than $300 per click for highly competitive keywords.
2. Specialty-Specific CPC Variations:
CPCs vary dramatically across legal specialties. Keywords related to areas like "mesothelioma attorney" or "DUI attorney" can exceed $300, reflecting the high client value and competitive nature of these services.
3, Benefit of Long-Tail Keywords:
Long-tail keywords, such as "affordable divorce attorney in Queens NY" or "Phoenix IP law firm," typically have lower CPCs and less competition. They also tend to yield higher conversion rates by targeting specific client needs.
4. Local SEO Keywords’ Advantage:
Local SEO keywords, like "San Francisco personal injury lawyer," are critical in competitive markets. They not only help attract local clients but also tend to have lower CPCs compared to broader keywords.
5. Search Volume and Intent:
High search volumes and clear commercial intent behind keywords indicate strong demand. Keywords like "hire business lawyer" or "best DUI lawyer near me" are valuable as they likely attract users ready to hire legal services.
6. Cost Savings from Negative Keywords:
Implementing negative keywords can significantly reduce wasted ad spend. By filtering out irrelevant search queries, law firms can save up to 20-30% of their PPC budget. This optimization ensures that marketing efforts are focused on keywords that bring in potential clients with genuine interest and intent.
WHAT SIZE IS THE U. S. LEGAL MARKET?
The Size of the U.S. Legal Market: Key Statistics
BTI Consulting (Consultant to Fortune 1000 Companies): The U.S. legal market is valued at more than $100 billion according to BTI Consulting, which specializes in research and consulting for Fortune 1000 companies.
Richard Granat (ABA Legal Rebel, CEO of SmartLegalForms.com): Richard Granat estimates the U.S. legal market to be around $145 billion, highlighting the significant latent market for legal services that remains untapped.
Joshua Kubicki (Chief Strategy Officer, Legal Transformation Institute): Joshua Kubicki valued the U.S. legal marketplace at $400 billion in an article on his Legal Transformation Institute website in early 2014, indicating a broad and encompassing valuation of the market.
Industry Revenue (2013-2018): In 2013, the entire U.S. legal services industry generated $256.66 billion. This figure was projected to increase to $288 billion by 2018, showcasing steady growth within the sector.
U.S. Labor Department: The legal services sector employs approximately 1,139,900 people, reflecting a large and dynamic workforce. This growth has led to more firms hiring technology professionals to enhance their online marketing strategies.
American Bar Association (ABA):There are more than 76,000 personal injury lawyers in the United States, most of whom are part of law firms with 50 or fewer lawyers, underscoring the fragmented and diverse nature of the legal market.
Market Growth and Trends: The U.S. legal market has experienced continuous growth, driven by increasing demand for legal services, technological advancements, and the expanding role of in-house legal departments within corporations.
Tech Adoption in Legal Services: With the rise of legal tech, law firms are increasingly investing in digital solutions to improve efficiency, client service, and marketing reach. This trend is expected to further drive the growth and transformation of the legal market.
Global Comparison: The U.S. legal market is one of the largest in the world, often compared to significant legal markets in countries like the United Kingdom, which also has a substantial legal services industry.
These statistics provide a comprehensive overview of the size and scope of the U.S. legal market, reflecting its importance and ongoing evolution in the face of new challenges and opportunities.
The Size of the U.S. Legal Market: Key Statistics
BTI Consulting (Consultant to Fortune 1000 Companies): The U.S. legal market is valued at more than $100 billion according to BTI Consulting, which specializes in research and consulting for Fortune 1000 companies. Source: BTI Consulting
Richard Granat (ABA Legal Rebel, CEO of SmartLegalForms.com): Richard Granat estimates the U.S. legal market to be around $145 billion, highlighting the significant latent market for legal services that remains untapped. Source: Richard Granat Presentation
Joshua Kubicki (Chief Strategy Officer, Legal Transformation Institute): Joshua Kubicki valued the U.S. legal marketplace at $400 billion in an article on his Legal Transformation Institute website in early 2014, indicating a broad and encompassing valuation of the market. Source: Legal Transformation Institute
Industry Revenue (2013-2018): In 2013, the entire U.S. legal services industry generated $256.66 billion. This figure was projected to increase to $288 billion by 2018, showcasing steady growth within the sector. Source: Statista
U.S. Labor Department: The legal services sector employs approximately 1,139,900 people, reflecting a large and dynamic workforce. This growth has led to more firms hiring technology professionals to enhance their online marketing strategies. Source: U.S. Bureau of Labor Statistics
American Bar Association (ABA): There are more than 76,000 personal injury lawyers in the United States, most of whom are part of law firms with 50 or fewer lawyers, underscoring the fragmented and diverse nature of the legal market. Source: American Bar Association
Market Growth and Trends: The U.S. legal market has experienced continuous growth, driven by increasing demand for legal services, technological advancements, and the expanding role of in-house legal departments within corporations. Source: Law.com
Tech Adoption in Legal Services: With the rise of legal tech, law firms are increasingly investing in digital solutions to improve efficiency, client service, and marketing reach. This trend is expected to further drive the growth and transformation of the legal market. Source: ABA Journal
Global Comparison: The U.S. legal market is one of the largest in the world, often compared to significant legal markets in countries like the United Kingdom, which also has a substantial legal services industry. Source: LegalWeek
These statistics provide a comprehensive overview of the size and scope of the U.S. legal market, reflecting its importance and ongoing evolution in the face of new challenges and opportunities.
Block Irrelevant Clicks Before They Drain Your Budget!
Call 888.253.0980 to schedule a 15-minute online appointment to find out how our Negative Keyword list can help save your law firm money on ad spend. You can also drop us a line by simply filling out our contact form.
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford