About Us

Online Advertising Strategies for Today's Law Firms

About Us

Our Story:

Legal Help Centers has established itself as a powerhouse in digital marketing specifically tailored for the legal industry, with more than 25 years of experience in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Our team of seasoned professionals has amassed an extensive database of millions of keywords from a variety of national marketing campaigns, investing millions in highly targeted legal PPC advertising.

We Are Keyword Collectors

Our expertise extends over 60 areas of law and 110 service industries. We've honed our skills in collecting both high-converting and negative keywords from diverse sources, including PPC campaigns, organic search results, server logs, lead forms, online chats, phone calls, and search engine suggested keywords.

AI-Generated SEO Optimized Content Pages

Leverage our AI-Generated SEO Optimized Content Pages to surpass your competition. These advanced tools are designed to help attorneys enhance their online presence, ensuring your services are found by potential clients actively searching for legal assistance.

Exclusive Negative Keywords for Attorneys

Gain access to our extensive collection of over 4,400 negative keywords, meticulously curated to refine your PPC campaigns. These keywords prevent your ads from displaying during irrelevant searches, ensuring your advertising budget is spent on users with genuine intent.

Why Choose Us?

At Legal Help Centers, we are dedicated to providing straightforward, high-quality digital marketing solutions. Our innovative strategies are crafted to help attorneys excel in the competitive legal marketplace. Contact us today to discover how we can elevate your practice and help you achieve measurable success.

Quotes from Historic Attorneys (No Longer Living)

Abraham Lincoln (1809-1865) - On perseverance: "Let no feeling of discouragement prey upon you, and in the end, you are sure to succeed."

Context: Before becoming the 16th President of the United States, Lincoln was a respected lawyer who often encouraged persistence both in his legal practice and his political career.

Clarence Darrow (1857-1938) - On human nature: "The first half of our lives is ruined by our parents, and the second half by our children."

Context: Darrow, known for his wit and involvement in significant cases like the Scopes Monkey Trial, often used humor to make profound observations about life and law.

John Adams (1735-1826) - On justice: "We are a government of laws, and not of men."

Context: Adams, a lawyer who became the second President of the U.S., emphasized the importance of laws over personal rule in the foundation of American governance.

Robert H. Jackson (1892-1954) - On the Constitution: "It is not the function of the government to keep the citizen from falling into error; it is the function of the citizen to keep the government from falling into error."

Context: As a U.S. Supreme Court Justice and prior Nuremberg Trial prosecutor, Jackson highlighted the role of citizens in maintaining governmental checks and balances.

Louis D. Brandeis (1856-1941) - On democracy: "The most important political office is that of the private citizen."

Context: Brandeis, a U.S. Supreme Court Justice known for his advocacy for privacy and reducing big business influence, stressed the vital role of individual responsibility in democracy.

These quotes from lawyers across different eras not only reflect their legal acumen but also their broader views on society, justice, and responsibility.

Keyword Marketing Statistics:

6 Crucial Keyword Stats Every Attorney Should Know for Effective Online Marketing:

1. High Cost Per Click (CPC):

The legal industry faces some of the highest CPCs in online advertising. Attorneys may spend upwards of $100 to more than $300 per click for highly competitive keywords.

2. Specialty-Specific CPC Variations:

CPCs vary dramatically across legal specialties. Keywords related to areas like "mesothelioma attorney" or "DUI attorney" can exceed $300, reflecting the high client value and competitive nature of these services.

3, Benefit of Long-Tail Keywords:

Long-tail keywords, such as "affordable divorce attorney in Queens NY" or "Phoenix IP law firm," typically have lower CPCs and less competition. They also tend to yield higher conversion rates by targeting specific client needs.

4. Local SEO Keywords’ Advantage:

Local SEO keywords, like "San Francisco personal injury lawyer," are critical in competitive markets. They not only help attract local clients but also tend to have lower CPCs compared to broader keywords.

5. Search Volume and Intent:

High search volumes and clear commercial intent behind keywords indicate strong demand. Keywords like "hire business lawyer" or "best DUI lawyer near me" are valuable as they likely attract users ready to hire legal services.

6. Cost Savings from Negative Keywords:

Implementing negative keywords can significantly reduce wasted ad spend. By filtering out irrelevant search queries, law firms can save up to 20-30% of their PPC budget. This optimization ensures that marketing efforts are focused on keywords that bring in potential clients with genuine interest and intent.

These insights are invaluable for any attorney looking to optimize their online marketing strategy. By understanding and strategically applying these keyword stats, law firms can enhance the effectiveness of their campaigns, ensure budget efficiency, and attract more qualified leads.

How Real People Seach for Lawyers on Online

Understanding How Potential Clients Search for Legal Services Online

Enhancing your law firm's marketing strategies requires a deep understanding of how potential clients search for legal services online. Here are ten key statistics that highlight online search behavior and the importance of digital marketing for law firms:

Search Engines as the Starting Point:

96% of people seeking legal advice use a search engine to begin their search. (Google Consumer Survey)

Website Visits for Action:

74% of legal prospects visit a law firm's website with the intention to take action, such as contacting the firm or seeking more information. (Google Legal Services Study)

Internet Usage to Find Law Firms:

38% of legal prospects use the Internet to find a law firm, showing the importance of a robust online presence. (FindLaw U.S. Consumer Legal Needs Survey)

Importance of Local Attorneys:

71% of legal prospects believe it is important to have a local attorney, emphasizing the need for localized SEO strategies. (FindLaw U.S. Consumer Legal Needs Survey)

Contact by Phone:

74% of legal prospects who start their search online end up contacting a law firm by phone, highlighting the importance of having clear contact information on your website. (FindLaw U.S. Consumer Legal Needs Survey)

High Conversion to Hiring:

87% of legal prospects that contact a lawyer go on to hire one, and 72% will only contact one lawyer, stressing the importance of prompt responses. (FindLaw U.S. Consumer Legal Needs Survey)

Non-Branded Searches:

62% of legal keyword searches are non-branded, such as "California injury attorney," meaning potential clients often search generically rather than by specific law firm names. (FindLaw U.S. Consumer Legal Needs Survey)

Speed of Response Matters:

42% of law firms take more than three days to respond to a message from a new potential client, which can lead to lost opportunities. (Law Firm Content Pros)

Lead Tracking Issues:

26% of law firms do not track their leads at all, missing crucial data for optimizing marketing efforts and improving client acquisition. (PracticePanther)

Incomplete Contact Information Collection:

86% of the time, law firms fail to collect an email address, and 45% of

Additional Key Statistics:

Importance of SEO:

75% of law firms that invest in SEO see an increase in website traffic and online visibility, leading to more leads and clients. (National Law Review)

Organic Search Traffic:

Organic search is the top source of website traffic for law firms, accounting for 53% of all website traffic. (Clio)

Mobile Optimization:

31% of all law firm-related website traffic comes through mobile search, yet only a third of law firm websites are optimized for mobile devices. (Elite Legal Marketing)

Outdated Websites:

40% of small law firms don’t have websites, significantly limiting their ability to attract new clients through online channels. (Rocket Marketing)

Personalized Content:

97% of law firm websites fail to deliver any kind of personalized content, missing opportunities to engage potential clients more effectively. (Rocket Matters)

Understanding and leveraging these statistics can help your law firm optimize its online presence, improve marketing strategies, and ultimately attract more clients.

Contact us at 888.253.0980 to learn how we can help you implement these insights and enhance your digital marketing efforts.

Sources: Google Consumer Survey, Google Legal Services Study, FindLaw U.S. Consumer Legal Needs Survey, National Law Review, Clio, Elite Legal Marketing, Rocket Marketing, Rocket Matters.

Marketing Quotes:

"The cost of being wrong is less than the cost of doing nothing." - Seth Godin

Motivating law firms to take proactive steps in their marketing strategies.

"If you want to be found online, you have to be online." - Clio

Emphasizing the necessity of an active online presence for law firms.

"Effective content marketing is about mastering the art of storytelling." - Robert Rose

Highlighting the importance of storytelling in legal content marketing.

Our Pricing Page

How Real People Seach for Lawyers on Online

Understanding How Potential Clients Search for Legal Services Online

Search Engines as the Starting Point:

96% of people seeking legal advice use a search engine to begin their search. (Google Consumer Survey)

Website Visits for Action:

74% of legal prospects visit a law firm's website with the intention to take action, such as contacting the firm or seeking more information. (Google Legal Services Study)

Internet Usage to Find Law Firms:

38% of legal prospects use the Internet to find a law firm, showcasing the importance of a robust online presence. (FindLaw U.S. Consumer Legal Needs Survey)

Importance of Local Attorneys:

71% of legal prospects believe it is important to have a local attorney, emphasizing the need for localized SEO strategies. (FindLaw U.S. Consumer Legal Needs Survey)

Contact by Phone:

High Conversion to Hiring:

87% of legal prospects that contact a lawyer go on to hire one, and 72% will only contact one lawyer, stressing the importance of prompt responses. (FindLaw U.S. Consumer Legal Needs Survey)

Non-Branded Searches:

Speed of Response Matters:

42% of law firms take more than three days to respond to a message from a new potential client, which can lead to lost opportunities. (Law Firm Content Pros)

Lead Tracking Issues:

26% of law firms do not track their leads at all, missing crucial data for optimizing marketing efforts and improving client acquisition. (PracticePanther)

Incomplete Contact Information Collection:

86% of the time, law firms fail to collect an email address, and 45% of

Additional Key Statistics:

Importance of SEO:

75% of law firms that invest in SEO see an increase in website traffic and online visibility, leading to more leads and clients. (National Law Review)

Organic Search Traffic:

Organic search is the top source of website traffic for law firms, accounting for 53% of all website traffic. (Clio)

Mobile Optimization:

31% of all law firm-related website traffic comes through mobile search, yet only a third of law firm websites are optimized for mobile devices. (Elite Legal Marketing)

Outdated Websites:

40% of small law firms don’t have websites, significantly limiting their ability to attract new clients through online channels. (Rocket Marketing)

Personalized Content:

97% of law firm websites fail to deliver any kind of personalized content, missing opportunities to engage potential clients more effectively. (Rocket Matters)

Understanding and leveraging these statistics can help your law firm optimize its online presence, improve marketing strategies, and ultimately attract more clients. Contact us at 888.253.0980 to learn how we can help you implement these insights and enhance your digital marketing efforts.

Business Quotes:

"Your website is your 24/7 salesperson." - JurisPage

Highlighting the continuous role a well-optimized website plays in client acquisition.

"In the world of Internet Customer Service, it's important to remember your competitor is only one mouse click away."

- Doug Warner
Stressing the importance of a strong online presence and immediate client response.

WHAT SIZE IS THE U. S. LEGAL MARKET?

The Size of the U.S. Legal Market: Key Statistics

BTI Consulting (Consultant to Fortune 1000 Companies): The U.S. legal market is valued at more than $100 billion according to BTI Consulting, which specializes in research and consulting for Fortune 1000 companies.

Richard Granat (ABA Legal Rebel, CEO of SmartLegalForms.com): Richard Granat estimates the U.S. legal market to be around $145 billion, highlighting the significant latent market for legal services that remains untapped.

Joshua Kubicki (Chief Strategy Officer, Legal Transformation Institute): Joshua Kubicki valued the U.S. legal marketplace at $400 billion in an article on his Legal Transformation Institute website in early 2014, indicating a broad and encompassing valuation of the market.

Industry Revenue (2013-2018): In 2013, the entire U.S. legal services industry generated $256.66 billion. This figure was projected to increase to $288 billion by 2018, showcasing steady growth within the sector.

U.S. Labor Department: The legal services sector employs approximately 1,139,900 people, reflecting a large and dynamic workforce. This growth has led to more firms hiring technology professionals to enhance their online marketing strategies.

American Bar Association (ABA):There are more than 76,000 personal injury lawyers in the United States, most of whom are part of law firms with 50 or fewer lawyers, underscoring the fragmented and diverse nature of the legal market.

Market Growth and Trends: The U.S. legal market has experienced continuous growth, driven by increasing demand for legal services, technological advancements, and the expanding role of in-house legal departments within corporations.

Tech Adoption in Legal Services: With the rise of legal tech, law firms are increasingly investing in digital solutions to improve efficiency, client service, and marketing reach. This trend is expected to further drive the growth and transformation of the legal market.

Global Comparison: The U.S. legal market is one of the largest in the world, often compared to significant legal markets in countries like the United Kingdom, which also has a substantial legal services industry.

These statistics provide a comprehensive overview of the size and scope of the U.S. legal market, reflecting its importance and ongoing evolution in the face of new challenges and opportunities.

The Size of the U.S. Legal Market: Key Statistics

American Bar Association (ABA): There are more than 76,000 personal injury lawyers in the United States, most of whom are part of law firms with 50 or fewer lawyers, underscoring the fragmented and diverse nature of the legal market. Source: American Bar Association

These statistics provide a comprehensive overview of the size and scope of the U.S. legal market, reflecting its importance and ongoing evolution in the face of new challenges and opportunities.

WOMEN LAWYERS AND THE LEGAL INDUSTRY

Women Lawyers: Key Statistics and Facts

Representation in the Workforce: Women make up approximately 38% of practicing lawyers in the United States. Over the past decade, the percentage of women in the legal profession has steadily increased, reflecting efforts to promote diversity and inclusion within the field (BLS.gov) (Best Lawyers).

Educational Attainment: Women represent about 52% of law school graduates in the United States. This has been consistent over recent years, indicating that more women are entering the legal profession from the ground up (BLS.gov) (Best Lawyers).

Leadership and Partnership Roles: Despite making up a significant portion of the workforce, women are underrepresented in leadership roles. Only about 23% of partners at major law firms are women. However, there has been a gradual increase in the number of women attaining senior and leadership positions within law firms and legal departments (BLS.gov).

Income Disparities: On average, women lawyers earn about 85% of what their male counterparts make. Efforts are ongoing to address this gender pay gap through policy changes and advocacy (BLS.gov).

Practice Areas: Women lawyers are prominently represented in family law, where they make up over 50% of practitioners. They are also making significant inroads in traditionally male-dominated fields such as corporate law, criminal law, and intellectual property law (BLS.gov).

Work-Life Balance: Many women in the legal profession report challenges balancing work and family responsibilities. However, flexible work arrangements and support systems within firms are becoming more common, aiding in retention and job satisfaction for women lawyers (Best Lawyers) (BLS.gov).

Impact of COVID-19:The pandemic has disproportionately affected women in the legal profession, with many reporting increased responsibilities at home. However, it has also accelerated the adoption of flexible working arrangements, which could benefit work-life balance in the long run (Best Lawyers).

Diversity and Inclusion Initiatives: Many law firms are implementing diversity and inclusion initiatives aimed at increasing the representation of women and minorities in the legal profession. These programs include mentorship, sponsorship, and targeted recruitment efforts (BLS.gov).

Advocacy and Professional Organizations: Professional organizations such as the National Association of Women Lawyers (NAWL) and the American Bar Association's (ABA) Commission on Women in the Profession play crucial roles in advocating for gender equality and providing support networks for women lawyers (BLS.gov).

How Many Irrelevant Clicks Did Your Law Firm Pay for Today?

Call 888.253.0980 to schedule a 15-minute online appointment to find out how our Negative Keyword list can help save your law firm money on ad spend. You can also drop us a line by simply filling out our contact form.

“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

Get Started Today!

About Legal Help Centers

25 Years of Experience:

We've been in the legal marketing business for 25 years.

Expertise in Tough Legal Markets:

Specialize in personal injury, mesothelioma asbestos, criminal law, and business law.

Adaptation to Search Engine Changes:

Seen search engine algorithms change and keyword meanings evolve.Developed effective SEO content strategies that work on both Google and Microsoft.

Proven SEO and PPC Success:

Our methods drive results for law firms, enhancing both SEO and PPC advertising.

Let our extensive experience and proven strategies help your law firm stay ahead in a competitive online landscape. Call us today at 1-888-253-0980

Legal Keyword Marketing

About Us

Our Story:

Quotes from Historic Attorneys (No Longer Living)

Keyword Marketing Statistics:

How Real People Seach for Lawyers on Online

Understanding How Potential Clients Search for Legal Services Online

Additional Key Statistics:

Marketing Quotes:

How Real People Seach for Lawyers on Online

Understanding How Potential Clients Search for Legal Services Online

Additional Key Statistics:

Business Quotes:

WHAT SIZE IS THE U. S. LEGAL MARKET?

The Size of the U.S. Legal Market: Key Statistics

The Size of the U.S. Legal Market: Key Statistics

WOMEN LAWYERS AND THE LEGAL INDUSTRY

Women Lawyers: Key Statistics and Facts

How Many Irrelevant Clicks Did Your Law Firm Pay for Today?

GET MORE CLIENTS, LEADS AND CASES!

HAVE A QUESTION?

65% of Law Firms Spend Most of Their Marketing Budget Online. (Source: Martindale Nolo)

NEGATIVE KEYWORD MARKETING FOR LAW FIRMS!

About Legal Help Centers