Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
LAW FIRM ONLINE ADVERTISING STATISTICS
“If you torture the data long enough, it will confess to anything.”
– Ronald H. Coase (1910-2013) Essays on Economics and Economists
How Real People are Searching Online for Legal Help:
96% of legal prospects use a search engine when seeking legal advice. (Google Consumer Survey, Nov)
74% of legal prospects visit a law firm’s website to take action. (Google Legal Services Study Sept)
38% of legal prospects use the Internet to find a law firm. (FindLaw U.S. Consumer Legal Needs Survey)
71% of legal prospects looking for a law firm think it is important to have a local attorney. (FindLaw U.S. Consumer Legal Needs Survey(
74% of legal prospects who begin searching online end up contacting a law firm by phone. (FindLaw U.S. Consumer Legal Needs Survey)
87% of legal prospects that contact a lawyer go on to hire a lawyer, and 72% will only contact one lawyer. (FindLaw U.S. Consumer Legal Needs Survey)
62% of legal keyword searches are non-branded (meaning, generic: “California injury attorney,” etc.). (FindLaw U.S. Consumer Legal Needs Survey)
Contact Us So We Can Create a Legal Keyword Sheet that Best Suits Your Law Firm's Needs.
Online Legal Marketing Statistics
Online Legal Marketing Statistics
As PPC Advertising Marketers, we ensure that opinion, strategy, and tactics are supported by accurate and updated research. With this in mind, it is worth noting the following statistics when launching an online PPC marketing campaign.
The Legal industry has the highest average Cost Per Actions: $135.17 (Search Engine Land)
51% of searches are longer than 4 words. (Wordstream)
95.3% of clicks go to the top 4 results.
40% of store purchases and service calls start online.
69% of people that are mobile call a business straight from their search result.
60% of consumers click on mobile ads at least weekly. (Business Wire,)
PPC visitors are 50% more likely to purchase something than organic visitors. (Source: Unbounce)
75% of searchers who find local, helpful information in search engine results are more likely to visit the local businesses physical location. (Google)
67% of consumers can recall a specific brand they saw advertised on mobile ads in the last week. (Business Wire)
The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%. (AccuraCast)
72% of consumers who did a local search visited a store within five miles. (WordStream)
WOMEN LAWYERS AND THE LEGAL INDUSTRY
How People Search For Law Firms Online
How Real People are Searching Online for Legal Help:
96% of legal prospects use a search engine when seeking legal advice. (Google Consumer Survey, Nov 2013)
74% of legal prospects visit a law firm’s website to take action. (Google Legal Services Study Sept 2013)
38% of legal prospects use the Internet to find a law firm. (FindLaw U.S. Consumer Legal Needs Survey 2014)
71% of legal prospects looking for a law firm think it is important to have a local attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)
74% of legal prospects who begin searching online end up contacting a law firm by phone. (FindLaw U.S. Consumer Legal Needs Survey 2014)
87% of legal prospects that contact a lawyer go on to hire a lawyer, and 72% will only contact one lawyer. (FindLaw U.S. Consumer Legal Needs Survey 2014)
62% of legal keyword searches are non-branded (meaning, generic: “California injury attorney,” etc.). (FindLaw U.S. Consumer Legal Needs Survey 2014)
Content marketing in 2015 generated 3 times as many leads as traditional outbound marketing, but costs were 62% less. (Source: Hubspot)
Contact Us So We Can Create a Legal Keyword Sheet that Best Suits Your Law Firms Needs.
WHAT SIZE IS THE U. S. LEGAL MARKET?
Detail your services
First, let’s look at the U. S. Legal Market. We know the U. S. legal market is large, but just how large it is depending on the parameters being used to measure it.
For example:
- In the U. S., BTI Consulting (Consultant to Fortune 1000 companies) puts the U. S. Legal Market at more than $100 billion.
- Richard Granat, (ABA Legal Rebel, CEO smartlegalforms.com) in a presentation about the latent market for legal services, says the U. S. Legal market is $145 billion.
- Joshua Kubicki, (Chief Strategy Officer) in an article on his Legal Transformation Institute website in early 2014 valued the Legal Market place at $400 billion.
- In 2013, the entire legal services industry generated $256.66 billion dollars. Projected to increase to $288 billion dollars by 2018.
- According to the U.S. Labor Department, the legal services sector employs 1,139,900 people. With this growth, more firms are hiring tech people to figure out how to effectively market online.
- According the American Bar Association, there are more than 76,000 Personal Injury lawyers in the United States, comprised of law firms with 50 or less lawyers.
Contact Us Today!
Call 800.758.1712 to schedule a 15-minute online appointment to find out how our Negative Keyword list can help save your law firm money on ad spend. You can also drop us a line by simply filling out our contact form.
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
NEGATIVE KEYWORDS WILL SAVE YOU MONEY!
Are Your PPC Ads Running Without Negative Keywords?
Negative keywords will save you money by blocking clicks that are irrelevant where people have no buying intent.
Showing your ad to someone whose search intent has nothing to do with your law firm's ad will slowly drain your ad budget. An irrelevant click is a wasted click and a waste of your campaign budget.
Stop Paying for Irrelevant PPC Clicks!
Negative Keywords are going to save you a large amount of ad spend on your clicks by decreasing your cost per conversion.
Negative Keywords will increase your return on investment (ROI) because you are getting really clean clicks from relevant people.
Negative Keywords will allow your campaign budget to go to clicks for keywords that will bring in more leads and more cases.
Having too many clicks that do not convert in a PPC campaign will eventually wind up increasing your cost per click for your targeted legal keywords.
HOW NEGATIVE KEYWORDS WORK
Stop Paying For Irrelevant PPC Clicks
Negative keywords will save you money by blocking clicks that are irrelevant where people have no buying intent.
Showing your ad to someone whose search intent has nothing to do with your law firm's ad will is a wasted click. An irrelevant click is a wasted click and a waste of your campaign budget.
Over a period of time, Negative Keywords are going to save you a large amount of money on your clicks by decreasing your cost per conversion.
Negative Keywords will increase your return on investment (ROI) because you are getting really clean clicks from relevant people.
Negative Keywords will allow your campaign budget to go to clicks for keywords that will bring in more leads and cases.
Having too many clicks that do not convert in a PPC campaign will eventually wind up costing you more in wasted ad spend.
23+ YEARS PPC LEGAL KEYWORD EXPERIENCE!
Promote Your Law Firm Online!
If you’re looking to promote your law firm quickly online, then the first place to look is PPC advertising campaigns. PPC ads are "Pay-Per-Click" ads, which means you will only be paying when someone clicks on your ad.
PPC advertising allows Law Firms high visibility on search engines immediately vs having to wait 3-4 months for Search Engine Optimization (SEO) campaign to kick in and be effective.
PPC Advertising gives Law Firms control over their advertising spend, target demographic and profit margin.
With PPC Ads, you can calculate the cost of each visitor to your site and the cost per lead conversion.
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Purchase our extensive negative keyword list today!
