Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
Negative Keywords Will Block Unwanted Irrelevant PPC Clicks!
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Negative keywords remove searches from people that do not have any buying intent.
Negative keywords are wasted spend and will eat up your PPC campaign budget with irrelevant clicks and queries.
Negative Keywords are critically important to the success of any Google Ads or Microsoft Ads campaign.
A conflicting negative keyword can block relevant traffic that you are targeting.
Negative keywords will help filter out who views your ad.
The PPC advertising world has gone through many changes in last 18 months with the introduction of "variant" keywords. This means that your targeted keywords can have several different meanings. If you are targeting the keywords, "car accident lawyer near me" you are going to be included in search terms like "car accident stats, car accident pictures," car accident insurance" car accident appraiser" and "car accident articles."
The only way to STOP THESE TYPE OF CLICKS is to make them "negative keywords." The only way to block your ads from being shown is add them to your ad campaign's negative keyword list.
You would add these as "negative keywords."
stat
stats
statistic
statistics
pic
pics
pictures
insurance
insurances
appraiser
appraisers
appraising
article
articles
*Our Negative Keyword Lists for Law Firms has more 3500 negative keywords that will block irrelevant clicks like these.
According to Google Ads:
“A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match. For example, when you add “free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.”
You can add up to 5,000 Negative Keywords per list and you can create up to 20 negative keyword lists in your Google Ads account.
You can have 5,000 Negative Keywords at the campaign level and 5,000 at the ad group level.
Once you create a Negative Keyword list, you can apply the list to multiple ad campaigns at once.
A good Negative keyword list will be one of the deciding factors if your Google Ads campaign will succeed or fail.
Negative Keywords used properly can save you a lot of ad spend money.
Negative keywords help drive relevant traffic to your landing page.
Negative Keywords will insure that your ads are only being shown for relevant searches.
With Negative Keywords, you select which keywords you want to prevent your ads from showing up.
The key to a highly targeted campaign is choosing what keywords NOT to target.
There are 2 different ways that you can implement your negative keywords. Campaign Level Negative Keywords
The first is at the campaign level, and that means you won’t ever show any of your ads for these keywords through your entire campaign.
For a law firm, it would be beneficial to have campaign-level negative keywords for different types of law that your practice does not cover. This will ensure that your entire campaign is not wasting money and driving up CTR on keywords that none of your ads should be showing. This will also save you time and money by not following up on irrelevant leads and calls wasting time answering questions instead of signing new clients.
Adgroup Level Negative Keywords
The second is Ad group level negative keywords that will protect certain individual ad groups from other ad groups in your campaign. This gives you control over which parts of your campaigns are serving for your targeted keywords.
With ad group level negative keywords, you can make sure that your ad groups are not conflicting with each other by stealing their impressions.
It is recommended to use your shared negative keyword list in Phase Match and Exact Match campaigns and not mix match types in same campaign. This can create a Partial Negative Keyword conflicts and block your impression share.
Call 800.758.1712 to schedule a 15-minute online appointment to find out how our Negative Keyword list can help save your law firm money on ad spend. You can also drop us a line by simply filling out our contact form.
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
Over 1/3 of potential clients start their attorney search online. (Source: iMarc)
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Negative keywords will save you money by blocking clicks that are irrelevant where people have no buying intent.
Showing your ad to someone whose search intent has nothing to do with your law firm's ad will slowly drain your ad budget. An irrelevant click is a wasted click and a waste of your campaign budget.
Stop Paying for Irrelevant PPC Clicks!
Negative Keywords are going to save you a large amount of ad spend on your clicks by decreasing your cost per conversion.
Negative Keywords will increase your return on investment (ROI) because you are getting really clean clicks from relevant people.
Negative Keywords will allow your campaign budget to go to clicks for keywords that will bring in more leads and more cases.
Having too many clicks that do not convert in a PPC campaign will eventually wind up increasing your cost per click for your targeted legal keywords.
Negative keywords will save you money by blocking clicks that are irrelevant where people have no buying intent.
Showing your ad to someone whose search intent has nothing to do with your law firm's ad will is a wasted click. An irrelevant click is a wasted click and a waste of your campaign budget.
Over a period of time, Negative Keywords are going to save you a large amount of money on your clicks by decreasing your cost per conversion.
Negative Keywords will increase your return on investment (ROI) because you are getting really clean clicks from relevant people.
Negative Keywords will allow your campaign budget to go to clicks for keywords that will bring in more leads and cases.
Having too many clicks that do not convert in a PPC campaign will eventually wind up costing you more in wasted ad spend.
If you’re looking to promote your law firm quickly online, then the first place to look is PPC advertising campaigns. PPC ads are "Pay-Per-Click" ads, which means you will only be paying when someone clicks on your ad.
PPC advertising allows Law Firms high visibility on search engines immediately vs having to wait 3-4 months for Search Engine Optimization (SEO) campaign to kick in and be effective.
PPC Advertising gives Law Firms control over their advertising spend, target demographic and profit margin.
With PPC Ads, you can calculate the cost of each visitor to your site and the cost per lead conversion.
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