Content Page Lists for Law Firms

Adoption law firms rely heavily on precise PPC targeting to find families ready for legal guidance—not just casual researchers. Using a strategic negative keyword list protects your ad budget from non-converting traffic and increases qualified consultation rates. 

Without a refined negative keyword strategy, your ads may be triggered by irrelevant searches like:

• “how to adopt a child for free”
   
• “celebrity adoption stories”
   
• “adoption journey blog”
   
• “international adoption checklist PDF”
   
• “adoption pros and cons debate”
   
• “how to start an adoption agency”
   

These keywords are common among hopeful parents just beginning research, journalists, and nonprofit educators—not active legal clients ready to hire.

Top PPC adoption law firms block these terms to eliminate low-conversion traffic, improve ad rank, and reduce cost-per-lead.

📈 Volume & Legal Readiness Metrics

🔥 Moderate Search Volume, especially during holiday seasons and early-year planning

💰 Typical Case Value: $3,000–$25,000+

🧾 Average PPC Cost Per Click (CPC): $10–$45

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Top aviation law firms know the stakes: one click from an aviation enthusiast instead of a crash victim’s family can waste $100 or more in ad budget. Tight negative keyword control is critical for capturing true wrongful death and catastrophic injury leads.

Without precise negative keyword targeting, your ads may be triggered by irrelevant searches like:

• “plane crash documentaries”
   
• “aviation safety statistics 2025”
   
• “top airline disasters”
   
• “how to become a pilot”
   
• “airplane crash survival rate”
   
• “black box flight data”
   

These keywords are frequently searched by aviation enthusiasts, students, or media consumers—not injured parties or families seeking legal action.

Leading aviation law firms eliminate these terms to stop budget loss, increase lead relevance, and prioritize catastrophic injury and wrongful death cases.

📈 Volume & Case Value Metrics

🔥 Low to Moderate Search Volume, with high urgency when relevant

💰 Typical Case Value: $500,000–$10M+

🧾 Average PPC Cost Per Click (CPC): $35–$120

📉 Wasted Budget Without Negative Keyword Filtering: 50–75% of total monthly spend

Bankruptcy PPC campaigns fail fast without precision keyword exclusion. If you aren't aggressively filtering educational or self-help queries, your ad budget will disappear long before serious clients arrive.

Typical irrelevant searches include:

• “how to declare bankruptcy step by step”
   
• “free bankruptcy worksheets”
   
• “DIY Chapter 7 filing guide”
   
• “celebrity bankruptcy scandals”
   
• “bankruptcy textbook chapters”
   
• “how bankruptcy affects your credit score articles”
   

These searchers seek free advice or curiosity content—not legal services.

Elite bankruptcy law firms prioritize negative keyword lists to ensure profitability.

📈 Volume & Filing Urgency Metrics

🔥 High Urgency Among Financially Distressed Clients

💰 Typical Retainer Range: $1,000–$4,000

🧾 Average PPC Cost Per Click (CPC): $8–$40

📉 Wasted Budget Without Negative Keyword Filtering: 35–50% of total monthly spend

Boating and maritime law firms deal with serious injury and wrongful death cases—but most PPC search traffic is full of boaters, vacation planners, and hobbyists unless filtered aggressively.

Without a precision-crafted negative keyword list, your ads may trigger for:

• “boat rental companies”
   
• “yacht tour packages”
   
• “how to get a boating license”
   
• “fishing charters near me”
   
• “cruise ship safety reviews”
   
• “best boating vacations 2025”
   

These users are planning adventures—not lawsuits.

Top maritime law PPC campaigns eliminate these distractions and focus on real injury or death claims.

📈 Volume & Litigation Potential

🔥 Low to Moderate Volume, Seasonal Spikes (Spring/Summer)

💰 Typical Case Value: $25,000–$1M+

🧾 Average PPC Cost Per Click (CPC): $20–$75

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Brain injury law firms face one of the highest case values in personal injury—but PPC ads are constantly flooded by information seekers, medical researchers, and rehab readers if negative keywords aren’t enforced.

Without a customized negative keyword list, your ads may trigger for:

• “TBI symptoms checklist”
   
• “concussion recovery timelines”
   
• “brain rehabilitation centers near me”
   
• “sports-related head injuries”
   
• “TBI support group forums”
   
• “neuroplasticity therapy techniques”
   

These clicks don't lead to signed retainers—they’re resource-hunters, not lawsuit initiators.

Top brain injury firms dominate PPC by filtering out low-converting medical queries.

📈 Volume & Claim Severity

🔥 Steady Search Volume Across Accident, Sports, and Fall Cases

💰 Typical Case Value: $100,000–$5M+

🧾 Average PPC Cost Per Click (CPC): $25–$95

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Bus accident attorneys handle serious injury and wrongful death cases—but PPC campaigns get overwhelmed with commuters, travelers, and public transit researchers unless filtered correctly.

Without a strategic negative keyword list, your ads may still show for:

• “city bus route maps”
   
• “how to become a bus driver”
   
• “school bus driver jobs near me”
   
• “charter bus rental services”
   
• “public transit ticket prices”
   
• “how much do Greyhound drivers make”
   

These searchers are not injured plaintiffs—they’re looking for transportation info.

Top firms using bus accident PPC campaigns crush ROI by eliminating these bad clicks early.

📈 Volume & Transit Accident Potential

🔥 Moderate Volume in Metro and School Zones

💰 Typical Case Value: $50,000–$750,000+

🧾 Average PPC Cost Per Click (CPC): $15–$60

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Business law firms handling contracts, disputes, formations, and governance must apply heavy negative keyword strategies in PPC—or risk wasting ad budgets on students, startups, and non-paying DIYers.

Without proper negative keyword blocking, your ads may show up for:

• “business law textbook PDF”
   
• “free LLC formation guide”
   
• “how to start a small business without a lawyer”
   
• “online contract templates”
   
• “corporate governance case studies”
   
• “startup checklist 2025”
   

These searchers are not ready to hire a law firm—they’re researching or bootstrapping.

Top-performing business law PPC campaigns aggressively filter to attract serious companies needing real legal support.

📈 Volume & Contractual Dispute Value

🔥 Consistent Search Volume in Growing Business Regions

💰 Typical Case Value: $5,000–$50,000+ (with Retainer Upside)

🧾 Average PPC Cost Per Click (CPC): $10–$60

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Car accident attorneys must heavily filter PPC traffic or risk losing thousands to crash watchers, insurance researchers, and news readers—not real injury claimants.

Without aggressive negative keyword filtering, your ads could appear for:

• “car crash compilation videos”
   
• “famous NASCAR accidents”
   
• “dashcam footage reviews”
   
• “safest cars for crash protection”
   
• “accident statistics by state”
   
• “how to file an insurance claim without a lawyer”
   

These are curiosity-driven or DIY insurance searches, not injury leads.

Elite car accident PPC campaigns prevent wasted spend by zeroing in on urgent legal needs.

📈 Volume & Settlement Recovery Potential

🔥 Extremely High Volume Across All Metro Areas

💰 Typical Case Value: $25,000–$500,000+

🧾 Average PPC Cost Per Click (CPC): $20–$90

📉 Wasted Budget Without Negative Keyword Filtering: 35–65% of total monthly spend

Child custody law firms must shield their PPC ads from traffic generated by parenting blogs, free template searches, and casual advice seekers—or risk severely draining their budgets.

Without strong negative keyword filtering, your ads might appear for:

• “child custody advice blogs”
   
• “free parenting plan template”
   
• “how to win custody without a lawyer”
   
• “co-parenting tips after divorce”
   
• “family therapy for separated parents”
   
• “DIY custody agreement forms”
   

These searchers are gathering free advice, not hiring attorneys.

Top custody law PPC firms tighten their negative keyword lists to focus on parents urgently needing legal action, not educational content.

📈 Volume & Custody Litigation Value

🔥 Consistent Search Volume Across Family Courts

💰 Typical Case Value: $3,000–$15,000+

🧾 Average PPC Cost Per Click (CPC): $10–$45

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Construction accident lawyers dealing with serious worker injuries must deploy smart PPC negative keywords to prevent ads from showing to DIY builders, safety researchers, and OSHA trainees.

Without targeted keyword filtering, your Google Ads may trigger for:

• “how to prevent falls at construction sites”
   
• “OSHA training certification online”
   
• “construction worker salary guide”
   
• “how to build scaffolding safely”
   
• “tool safety checklist PDF”
   
• “construction safety seminar registration”
   

These are education- or job-focused clicks—not injured workers seeking compensation.

Top PPC construction injury law firms focus ad spend only on serious accident victims ready to pursue legal claims.

📈 Volume & Catastrophic Injury Value

🔥 High Volume in Urban and Industrial Areas

💰 Typical Case Value: $50,000–$2M+

🧾 Average PPC Cost Per Click (CPC): $20–$80

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Criminal defense lawyers must act fast to reach potential clients in urgent legal trouble—but without filtering, your ads often appear for informational or curiosity-based searches that don’t convert.

Without a well-built negative keyword list, your PPC ads may show for:

• “types of felonies chart”
   
• “crime rates by state 2024”
   
• “famous criminal cases in history”
   
• “what is a misdemeanor example”
   
• “crime documentary Netflix”
   
• “how to become a lawyer in criminal justice”
   

These users aren’t facing charges—they’re students, content consumers, or blog readers.

The top-performing criminal law PPC campaigns block these keywords to zero in on individuals actively searching for representation after an arrest or investigation.

📈 Volume & Defense Lead Urgency

🔥 High Volume, Especially for DUI & Drug Charges

💰 Typical Case Value: $1,500–$15,000+

🧾 Average PPC Cost Per Click (CPC): $12–$60

📉 Wasted Budget Without Negative Keyword Filtering: 30–55% of total monthly spend

Attorneys pursuing medical device failure lawsuits often deal with clients suffering life-altering injuries—but PPC traffic is flooded with buyers, researchers, and industry insiders who aren’t seeking legal help.

Without effective negative keyword control, your ads may be shown for:

• “best pacemaker brands”
   
• “medical device reviews 2024”
   
• “how to become a biomedical engineer”
   
• “surgical equipment suppliers”
   
• “medical device sales jobs near me”
   
• “top FDA-approved implants list”
   

These are product-focused or career-related searches—not injured individuals or families pursuing compensation.

Top medical device litigation firms refine their campaigns to block these distractions and capture high-value claims with strong legal intent.

📈 Volume & Mass Tort Case Value

🔥 Moderate Volume During Recalls or FDA Alerts

💰 Typical Case Value: $100,000–$5M+

🧾 Average PPC Cost Per Click (CPC): $30–$110

📉 Wasted Budget Without Negative Keyword Filtering: 45–70% of total monthly spend

Law firms handling defective product cases target individuals injured by unsafe consumer goods, industrial equipment, or pharmaceuticals—but ad traffic often gets lost among general consumers and news readers without proper filtering.

Without strategic negative keywords, your PPC ads may show up for:

• “product recall news today”
   
• “best product safety tips”
   
• “DIY consumer complaint templates”
   
• “top product review sites”
   
• “consumer report product ratings”
   
• “how to get a refund without a lawyer”
   

These users are browsing product reviews or safety blogs—not seeking attorneys to file lawsuits.

Leading defective product firms eliminate these distractions early, focusing only on victims ready for legal action.

📈 Volume & Liability Case Value

🔥 Steady Volume During Active Recalls

💰 Typical Case Value: $50,000–$500,000+

🧾 Average PPC Cost Per Click (CPC): $20–$75

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Bus accident attorneys represent passengers, pedestrians, and motorists injured in collisions involving public transit, charter buses, or school buses. However, without carefully selected negative keywords, PPC campaigns often attract the wrong audience.

Without filtering with precision, your Google Ads may be triggered by:

• “city bus schedules”
   
• “school bus driver jobs”
   
• “bus charter companies”
   
• “how to become a bus driver”
   
• “cheap bus tickets near me”
   
• “public transportation news”
   

These types of searches come from commuters, tourists, job seekers, and readers—not people seeking legal counsel after an accident.

Top bus accident law firms block transportation, scheduling, and job-related keywords to ensure ads focus only on individuals injured in bus-related incidents who need immediate legal help.

📈 Volume & Transit Injury Case Value

🔥 Moderate Volume, especially in urban and school-heavy areas

💰 Typical Case Value: $25,000–$750,000+

🧾 Average PPC Cost Per Click (CPC): $15–$60

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Elder law attorneys assist seniors and their families with guardianship, Medicaid planning, estate issues, and elder abuse cases. But without carefully crafted negative keywords, ads often pull traffic from researchers and caregivers, not legal clients.

Without a refined negative keyword list, your PPC ads might appear for:

• “senior living blogs”
   
• “Medicare vs Medicaid guides”
   
• “how to find a nursing home”
   
• “elder care volunteer opportunities”
   
• “aging gracefully articles”
   
• “free elder law webinars”
   

These searches are education-based, offering little to no hiring intent for legal services.

Top elder law PPC campaigns cut these keywords early, boosting ROI by focusing on real cases and urgent family needs.

📈 Volume & Family Client Value

🔥 Moderate Volume in Aging Communities

💰 Typical Case Value: $3,000–$15,000+

🧾 Average PPC Cost Per Click (CPC): $8–$40

📉 Wasted Budget Without Negative Keyword Filtering: 35–55% of total monthly spend

Entertainment lawyers work with artists, musicians, producers, and studios on contracts, royalties, licensing, and intellectual property protection. But without precise keyword filtering, ads often get wasted on dreamers, students, and hobbyists.

If you don't apply strategic negative keywords, your PPC ads might show for:

• “how to become a movie star”
   
• “film school near me”
   
• “music industry tips for beginners”
   
• “acting classes 2024”
   
• “songwriting contest entry forms”
   
• “film industry networking events”
   

These are career exploration searches—not urgent legal representation inquiries.

Top entertainment law firms deploy strong negative keyword strategies, ensuring ads only attract serious industry professionals.

📈 Volume & Creative Contract Value

🔥 Moderate Volume in Major Markets (LA, NY, ATL)

💰 Typical Case Value: $2,500–$50,000+

🧾 Average PPC Cost Per Click (CPC): $15–$70

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Estate law firms focus on wills, trusts, probate, and wealth transfer planning. But PPC ads often get wasted if negative keywords aren't tightly focused to avoid DIYers and free-resource seekers.

Without smart negative keyword usage, your Google and Microsoft ads could trigger for:

• “free will template download”
   
• “how to write my own will”
   
• “estate planning seminar near me”
   
• “estate law school classes”
   
• “trust vs will infographic”
   
• “DIY probate guide PDF”
   

These are low-intent informational searches, not prospects ready to hire an estate attorney.

Top-performing estate law PPC campaigns block these keywords aggressively to prioritize serious clients.

📈 Volume & Lifetime Value Metrics

🔥 Steady Volume from Aging Adults and Professionals

💰 Typical Case Value: $1,500–$7,500+

🧾 Average PPC Cost Per Click (CPC): $10–$45

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Employment lawyers assist with wrongful termination, workplace discrimination, harassment, retaliation, and wage disputes. However, PPC campaigns without sharp negative keyword filtering often attract job seekers instead of legal clients.

Without strategic negative keywords, your ads might show up for:

• “job listings near me”
   
• “resume writing service discounts”
   
• “career advice after layoff”
   
• “free employment law courses”
   
• “workplace rights educational blog”
   
• “how to negotiate a severance package without a lawyer”
   

These searches are employment-driven, not litigation-driven—and drain budgets fast.

Leading employment law firms build custom negative keyword lists to only target individuals needing immediate legal intervention.

📈 Volume & Workplace Dispute Value

🔥 High Volume During Economic Shifts and Corporate Layoffs

💰 Typical Case Value: $3,000–$50,000+

🧾 Average PPC Cost Per Click (CPC): $10–$55

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Environmental contamination attorneys represent communities or individuals harmed by pollution, toxic exposure, or hazardous waste. But PPC campaigns can easily get flooded with non-legal, research-based traffic without strategic negative keywords.

If not filtered carefully, your ads might appear for:

• “climate change statistics 2025”
   
• “EPA new regulations updates”
   
• “pollution news articles”
   
• “environmental activism blogs”
   
• “how to volunteer for earth cleanup”
   
• “free water testing kits”
   

These searches come from students, activists, or hobbyists—not victims ready to hire an attorney.

Top environmental law firms eliminate these keywords early to preserve budget for real plaintiffs and lawsuits.

📈 Volume & Toxic Exposure Litigation Value

🔥 Moderate to High Volume After Contamination Events

💰 Typical Case Value: $50,000–$10M+ (individual or class action)

🧾 Average PPC Cost Per Click (CPC): $30–$100

📉 Wasted Budget Without Negative Keyword Filtering: 50–75% of total monthly spend

Family law attorneys manage sensitive cases including divorce, child custody, adoption, and support modifications. However, without a tight negative keyword strategy, PPC ads risk being shown to emotional browsers rather than ready-to-retain clients.

Poor keyword filtering leads to clicks from:

• “marriage counseling near me”
   
• “parenting blogs for new moms”
   
• “how to save your marriage advice”
   
• “wedding vow renewal tips”
   
• “free child custody forms”
   
• “co-parenting workshops online”
   

These audiences are advice-seekers, not legal clients needing immediate representation.

Top family law PPC campaigns apply detailed negative keyword lists to protect every advertising dollar.

📈 Volume & Divorce/Custody Case Value

🔥 Very High Volume During Life Transitions

💰 Typical Case Value: $2,000–$15,000+

🧾 Average PPC Cost Per Click (CPC): $10–$50

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Immigration attorneys handle urgent matters like green cards, deportation defense, citizenship, and asylum. Yet PPC campaigns without sharp negative keyword control often waste huge budget amounts on casual browsers and information seekers.

Without the right exclusions, your ads could show for:

• “immigration news headlines”
   
• “USCIS visa processing times”
   
• “how to apply for asylum by yourself”
   
• “free immigration consultation forms”
   
• “immigration law school requirements”
   
• “immigration blogs about moving abroad”
   

These users are reading, researching, or planning independently—not hiring legal representation today.

Top immigration PPC law firms use comprehensive negative keyword filters to reach clients ready to retain counsel, not readers.

📈 Volume & Green Card/Asylum Filing Value

🔥 Extremely High National Demand

💰 Typical Case Value: $1,500–$10,000+

🧾 Average PPC Cost Per Click (CPC): $8–$45

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Insurance attorneys advocate for clients in denied claims, bad faith disputes, and coverage litigation. However, sloppy PPC targeting leads to traffic from shoppers and policy researchers instead of true legal leads.

If negative keywords aren’t tightly managed, your ads may trigger on:

• “compare insurance rates 2025”
   
• “how to pick the best car insurance”
   
• “free auto insurance quote calculators”
   
• “insurance agent licensing exam tips”
   
• “cheap health insurance near me”
   
• “life insurance blog articles”
   

These clicks bleed budget without producing clients who actually need litigation services.

Top insurance litigation firms prioritize negative keyword lists to focus ad spend only on viable plaintiffs and businesses.

📈 Volume & Insurance Dispute Value

🔥 High Volume in Every State

💰 Typical Case Value: $5,000–$100,000+

🧾 Average PPC Cost Per Click (CPC): $15–$60

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Mass tort law firms handle large-scale cases against pharmaceutical companies, device manufacturers, and toxic exposure sources. But without aggressive negative keyword use, PPC budgets evaporate on researchers and news junkies.

If not filtered properly, your ads may trigger for:

• “mass tort definition law school”
   
• “famous mass tort lawsuits”
   
• “how does a mass tort differ from class action”
   
• “mass tort settlement timeline articles”
   
• “top mass tort attorneys ranking lists”
   
• “mass tort webinars and CLE courses”
   

These searches do not represent real clients seeking representation today.

Top-performing mass tort firms rigorously block educational and research-based keywords to focus spend on viable plaintiffs only.

📈 Volume & High-Value Lead Metrics

🔥 Moderate Volume Driven by National Campaigns

💰 Typical Case Value: $150,000–$1M+ (per client)

🧾 Average PPC Cost Per Click (CPC): $30–$120

📉 Wasted Budget Without Negative Keyword Filtering: 45–70% of total monthly spend

Medical malpractice law firms take on complex, high-damage cases against negligent doctors, hospitals, and clinics. But malpractice PPC is treacherous—unfiltered campaigns attract students, bloggers, and the curious, not real claimants.

Without strategic negative keyword blocking, your ads might show for:

• “famous medical malpractice stories”
   
• “how to sue a doctor for free”
   
• “malpractice insurance rates by specialty”
   
• “surgical mistake statistics 2025”
   
• “hospital lawsuit case studies”
   
• “malpractice law exam prep materials”
   

These clicks come from info-seekers, not injured patients looking for legal help.

Top malpractice PPC firms enforce aggressive negative keyword protocols to protect ad spend and land serious, high-value cases.

📈 Volume & High-Stakes Case Value

🔥 Low to Moderate Volume but Extremely High Payouts

💰 Typical Case Value: $250,000–$5M+

🧾 Average PPC Cost Per Click (CPC): $35–$150

📉 Wasted Budget Without Negative Keyword Filtering: 40–70% of total monthly spend

Motorcycle injury lawyers represent riders harmed in collisions due to negligence, road hazards, or defective equipment. Yet PPC ads easily get sidetracked by enthusiasts and casual browsers without precise negative keyword strategies.

Without a strong negative keyword shield, your ads may attract:

• “best motorcycle gear 2025”
   
• “motorcycle reviews and comparisons”
   
• “riding classes near me”
   
• “motorcycle safety course free”
   
• “how to customize your bike”
   
• “motorcycle rally event tickets”
   

These searches reflect buyers and hobbyists—not seriously injured clients seeking legal action.

Top-performing motorcycle law PPC campaigns strictly block purchase and hobby keywords to protect budgets and attract real cases.

📈 Volume & Injury Case Metrics

🔥 High Volume in Urban and Highway Areas

💰 Typical Case Value: $25,000–$750,000+

🧾 Average PPC Cost Per Click (CPC): $20–$70

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Nursing home injury attorneys fight for elderly clients harmed by neglect, abuse, or medical mistakes. PPC campaigns in this sector must be sharp—caregiving blogs and job seekers can quickly drain ad budgets if not filtered.

Without diligent negative keyword exclusions, your ads might show for:

• “how to choose a nursing home”
   
• “nursing home jobs hiring near me”
   
• “elder care services directory”
   
• “assisted living facility reviews”
   
• “senior housing options guide”
   
• “geriatric care certification courses”
   

These clicks represent researchers, job hunters, or planners—not families ready to hire a litigation attorney.

Top nursing home injury law firms carefully block caregiving and educational searches to preserve ad budget for real wrongful injury claims.

📈 Volume & Family-Driven Litigation Value

🔥 Moderate Volume with High Client Urgency

💰 Typical Case Value: $50,000–$1M+

🧾 Average PPC Cost Per Click (CPC): $25–$80

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Personal injury attorneys handle claims involving slip and falls, workplace injuries, dog bites, and general negligence (excluding car-related cases here). Successful PPC campaigns need strict negative keyword control to avoid wasting money on non-litigation traffic.

Without aggressive keyword exclusions, your ads might attract:

• “personal injury stories blog”
   
• “injury recovery tips”
   
• “what to do after minor injury”
   
• “personal injury law school courses”
   
• “injury settlement calculators”
   
• “free personal injury consultation questions”
   

These searches are for educational purposes, casual reading, or general curiosity—not real legal hiring needs.

Top personal injury PPC firms routinely block educational, blog, and self-help queries to maintain high-quality, ready-to-retain leads.

📈 Volume & Settlement Potential

🔥 Highest Volume Among Civil Claims

💰 Typical Case Value: $25,000–$250,000+

🧾 Average PPC Cost Per Click (CPC): $20–$75

📉 Wasted Budget Without Negative Keyword Filtering: 30–60% of total monthly spend

Premises liability lawyers represent clients injured due to unsafe property conditions—such as wet floors, broken stairs, or negligent security. However, without precision, PPC ads attract real estate shoppers, not injury claimants.

Without a refined negative keyword list, your ads could appear for:

• “property management tips”
   
• “real estate investor guides”
   
• “how to buy commercial property”
   
• “landlord tenant law overview”
   
• “apartment hunting checklist”
   
• “vacant property safety articles”
   

These clicks are unrelated to litigation and will drain your ad spend without ROI.

Top-performing premises liability law firms proactively block property browsing and investment terms to stay focused on injury-related cases.

📈 Volume & Injury Liability Metrics

🔥 Moderate Volume in Residential and Commercial Areas

💰 Typical Case Value: $15,000–$500,000+

🧾 Average PPC Cost Per Click (CPC): $15–$55

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Railroad injury attorneys represent workers injured under the Federal Employers' Liability Act (FELA). These cases involve high-value workplace injuries but attract a surprising amount of irrelevant search traffic if not properly filtered.

Without a sharp negative keyword list, your ads may show up for:

• “train history enthusiasts”
   
• “railroad jobs hiring near me”
   
• “model train collectors”
   
• “vintage locomotive videos”
   
• “railfan community forums”
   
• “historic railway tours”
   

These clicks come from hobbyists, students, or tourists—not actual injured railroad workers seeking legal representation.

Top FELA law firms aggressively block history, tourism, and job search terms to protect ad budgets and maintain lead quality.

📈 Volume & Federal Injury Claim Value

🔥 Low Overall Volume but High Value per Lead

💰 Typical Case Value: $50,000–$500,000+

🧾 Average PPC Cost Per Click (CPC): $20–$75

📉 Wasted Budget Without Negative Keyword Filtering: 40–70% of total monthly spend

Real estate attorneys manage closings, lease disputes, title issues, and land use cases. Yet, PPC campaigns without smart filtering waste thousands on realtors, investors, and DIY landlords—not true legal clients.

Without strong negative keywords, your ads could get triggered by:

• “real estate agent salary”
   
• “how to become a realtor”
   
• “best cities to invest in real estate”
   
• “landlord eviction guide”
   
• “free lease agreement templates”
   
• “home buyer seminar free”
   

These are not people looking to hire real estate legal counsel—they're learning, browsing, or investing.

Top real estate law PPC firms routinely filter agent, investing, and DIY rental terms to target serious legal leads only.

📈 Volume & Transaction Risk Potential

🔥 Moderate to High Volume in Growing Markets

💰 Typical Case Value: $1,500–$10,000+

🧾 Average PPC Cost Per Click (CPC): $8–$40

📉 Wasted Budget Without Negative Keyword Filtering: 30–50% of total monthly spend

Rideshare accident attorneys handle injury claims involving Uber, Lyft, and similar services. However, poorly optimized PPC campaigns often attract clicks from riders and drivers—not clients with real injury claims.

Without a focused negative keyword list, your ads could appear for:

• “Uber promo codes 2025”
   
• “how to become a Lyft driver”
   
• “best rideshare driver tips”
   
• “Uber app download”
   
• “Lyft ride discounts today”
   
• “rideshare insurance advice blog”
   

These searches represent app users, discount seekers, and new drivers—not people needing legal help after an accident.

Top rideshare accident law firms proactively block app, discount, and driver signup terms to prevent wasted ad spend and boost ROI.

📈 Volume & App-Based Injury Potential

🔥 High Volume in Urban Transport Markets

💰 Typical Case Value: $25,000–$500,000+

🧾 Average PPC Cost Per Click (CPC): $20–$60

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Slip and fall attorneys represent individuals injured on unsafe properties—yet PPC campaigns often get clogged with prevention and safety-related traffic instead of real legal cases.

Without a detailed negative keyword list, your ads may be triggered by:

• “slip-resistant shoe reviews”
   
• “how to prevent falls for seniors”
   
• “floor safety regulations”
   
• “non-slip mat product reviews”
   
• “best cane for stability”
   
• “OSHA slip and fall standards”
   

These clicks come from people seeking safety equipment or information—not injury victims needing representation.

Top slip and fall law PPC firms systematically block prevention, equipment, and safety regulation terms to focus exclusively on high-intent injury leads.

📈 Volume & Property Negligence Claim Value

🔥 High Volume in Retail & Property Zones

💰 Typical Case Value: $15,000–$500,000+

🧾 Average PPC Cost Per Click (CPC): $15–$55

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend 32. Slip & Fall Injury Law Negative Keyword List 

Sports law attorneys negotiate contracts, endorsements, licensing deals, and resolve disputes for athletes, teams, and agents. However, PPC campaigns often waste spend on career advice seekers and sports fans.

Without a highly refined negative keyword list, your ads may be triggered by:

• “how to become a sports agent”
   
• “sports management degree programs”
   
• “athlete training camps”
   
• “sports career advice blog”
   
• “how to get recruited for college sports”
   
• “sports team tryouts near me”
   

These searches are career or education-related—not from clients needing legal negotiation or representation.

Top sports law PPC campaigns actively block career, training, and education terms to drive only high-value contract and licensing cases.

📈 Volume & Athlete Contract Potential

🔥 Moderate to High Volume in Sports Hubs

💰 Typical Case Value: $10,000–$250,000+

🧾 Average PPC Cost Per Click (CPC): $20–$80

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Tax law firms assist with audits, tax debt resolution, business compliance, and IRS disputes—but PPC campaigns often attract DIY filers, general taxpayers, and refund seekers instead of legal clients.

Without a precision negative keyword list, your ads could show up for:

• “how to file taxes online free”
   
• “IRS refund tracker”
   
• “TurboTax vs H&R Block comparison”
   
• “how to get a bigger tax refund”
   
• “CPA near me for taxes”
   
• “free tax help clinic”
   

These clicks come from people filing personal returns, not clients facing legal tax problems or audits.

Top-performing tax law PPC firms aggressively block filing, refund, and accounting search terms to maximize ROI and attract serious cases.

📈 Volume & Tax Resolution Demand

🔥 Seasonal Volume Spikes (especially Q1 and Q2)

💰 Typical Case Value: $2,000–$50,000+

🧾 Average PPC Cost Per Click (CPC): $10–$60

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Attorneys handle eviction, lease violations, rent disputes, and habitability claims. Demand is high, but many clicks come from tenants or landlords seeking free advice.

Without a targeted negative keyword list, your Google Ads may be triggered by:

• “tenant rights in [state]”
   
• “free eviction letter template”
   
• “how to sue your landlord”
   
• “landlord tenant laws PDF”
   

These clicks burn ad dollars with low hiring intent.

📈 Volume & Lead Quality

• 🔥 High Volume in dense rental markets
   
• 💰 Typical Case Value: $800–$5,000
   
• 🧾 Average PPC Cost per Click: $5–$25
   
• 📉 Wasted Budget Without Keyword Filtering: 40–70%
   

Truck accident attorneys handle severe injury and wrongful death claims involving commercial vehicles. These cases are extremely valuable but PPC campaigns without strong filtering attract non-client traffic fast.

Without a finely tuned negative keyword list, your ads may get triggered by:

• “truck crash videos live”
   
• “highway accident footage”
   
• “semi truck camera dash videos”
   
• “famous trucking accidents history”
   
• “how to become a truck driver”
   
• “best semi truck brands”
   

These keywords pull in spectators, fans, and trucking industry browsers—not victims seeking legal help.

Top-performing truck accident PPC campaigns block news, hobbyist, and driving career terms to concentrate budget only on high-damage, high-value injury leads.

📈 Volume & Settlement Scale

🔥 Moderate Volume but High Case Values

💰 Typical Case Value: $100,000–$2M+

🧾 Average PPC Cost Per Click (CPC): $30–$100

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Wage and hour attorneys represent workers seeking unpaid overtime, wage theft recovery, and classification corrections. PPC ads must filter aggressively to avoid job-hunters, salary calculators, and general employment browsers.

Without a refined negative keyword list, your ads could be triggered by:

• “minimum wage by state 2025”
   
• “salary calculator tools”
   
• “how to negotiate a raise”
   
• “entry level job listings”
   
• “employee rights blog articles”
   
• “how to track work hours app”
   

These searchers are exploring information—not looking for a labor attorney.

Top wage and hour PPC campaigns block salary, HR, and DIY research terms to maximize exposure only to clients with real claims.

📈 Volume & Settlement Opportunity

🔥 High Volume During Economic Transitions

💰 Typical Case Value: $2,000–$100,000+

🧾 Average PPC Cost Per Click (CPC): $10–$55

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Whiplash attorneys help clients recover damages for neck and soft-tissue injuries after traumatic incidents. However, PPC campaigns without a strong negative keyword list tend to attract health-focused, not legal-focused, traffic.

Without precision negative keyword filtering, your ads could show up for:

• “how to treat neck pain at home”
   
• “chiropractic care after whiplash”
   
• “best pillows for neck support”
   
• “physical therapy stretches for whiplash”
   
• “whiplash prevention advice”
   
• “neck exercises YouTube tutorials”
   

These are treatment searches, not urgent legal help requests.

Top personal injury PPC advertisers actively exclude medical advice and therapy searches to hone in on actual accident victims needing legal representation.

📈 Volume & Injury Claim Value

🔥 Steady Volume in Auto-Heavy Regions

💰 Typical Case Value: $10,000–$150,000+

🧾 Average PPC Cost Per Click (CPC): $15–$50

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend

Workers' compensation attorneys assist injured employees in obtaining wage replacement, medical benefits, and permanent disability settlements. Yet PPC ads without smart negative keywords often pull in HR managers, safety compliance officers, and DIY claimants.

Without aggressive keyword filtering, your Google Ads could be triggered by:

• “OSHA workplace safety checklist”
   
• “how to file workers comp claim yourself”
   
• “workplace injury prevention tips”
   
• “workers compensation success stories blog”
   
• “return to work programs”
   
• “free workers comp advice forums”
   

These clicks waste budget—they’re not from individuals ready to hire an attorney.

Top workers' compensation law firms block DIY filing guides, HR training queries, and general safety topics to secure high-quality client leads.

📈 Volume & Recovery Value

🔥 High Volume in Labor-Intensive Industries

💰 Typical Case Value: $5,000–$75,000+

🧾 Average PPC Cost Per Click (CPC): $10–$40

📉 Wasted Budget Without Negative Keyword Filtering: 30–55% of total monthly spend

Wrongful death attorneys pursue compensation for families who lost a loved one due to negligence or misconduct. PPC traffic in this niche is highly emotional—and without proper negative keyword protection, many clicks come from grief resources, not legal leads.

Without a filtered keyword strategy, your ads could appear for:

• “funeral planning checklist”
   
• “grief counseling services”
   
• “life insurance claim tips”
   
• “how to write an obituary”
   
• “memorial service ideas”
   
• “how to cope with loss articles”
   

These are compassion-based searches—not immediate legal action needs.

Top wrongful death law firms filter out grief, insurance, and memorial-related keywords to focus ad spend only on families seeking legal representation.

📈 Volume & Settlement Value

🔥 Moderate Volume with High Emotional Urgency

💰 Typical Case Value: $250,000–$10M+

🧾 Average PPC Cost Per Click (CPC): $25–$95

📉 Wasted Budget Without Negative Keyword Filtering: 40–65% of total monthly spend

Wrongful termination attorneys represent employees who were fired illegally due to discrimination, retaliation, or breach of contract. But PPC campaigns without strong negative keywords often waste budget on job seekers and career advice browsers.

Without precision filtering, your Google Ads may be triggered by:

• “resume writing services”
   
• “job interview tips”
   
• “how to bounce back after getting fired”
   
• “career counseling near me”
   
• “employment transition programs”
   
• “free unemployment resources”
   

These are informational or career-related searches, not potential clients seeking legal representation.

Top wrongful termination law firms exclude career, HR services, and job search terms to target only employees ready to pursue wrongful termination claims.

📈 Volume & Employee Rights Case Value

🔥 High Volume Across All Industries

💰 Typical Case Value: $5,000–$100,000+

🧾 Average PPC Cost Per Click (CPC): $12–$50

📉 Wasted Budget Without Negative Keyword Filtering: 35–60% of total monthly spend